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To provide a more convenient medical device for insulin-dependent people, Becton Dickinson wanted to develop a superior, lower-priced alternative to a competitor's product for its European market. Foster-Miller developed and designed the BD pen, which has competitively superior features including ease of use; delivery of an adjustable dose of insulin with a single plunge of a button; an audible operating feature for visually impaired users; and low-cost injection-molded parts to meet the disposable cost objective.
In-house expertise applied to this project included:
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Ergonomic product design
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Injection molding
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Materials knowledge
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